Takeaways From An Eyeopening Week

Agency:

1. Not everyone’s path will be linear. One day, you’re going to change your mind on what you want to specialize in, and that’s okay.

2. The industry is definitely becoming more diverse. Many of the advertising professionals can bring global perspectives to the table, which can lead to some really amazing insights.

3. Be comfortable with the uncomfortable. The uncomfortable politic talk, for example, is something we all should go through in order to better understand a person’s perspective. Learn how to be comfortable with that, even if you keep cringing throughout the whole conversation.

4. You know what you know for a reason, so don’t overthink it.

5. Experiential marketing is NOT for all brands.

In General:

6. Go explore on your own! Hanging out in Williamsburg by myself after an agency visit helped me recharge a bit.

7. If break dancers start performing their routine on the subway, move ASAP. (I almost got kicked in the face.)

8. Consume everything. Being in New York allowed me to learn more about the things I was already interested in, and also allowed me to get more immersed with the culture that city had to offer.

-Lynn Nguyen