A lot of advice from the advertising industry gets recycled over and over and ends up being demoralizing when you’re looking for actual insight into what you can expect from your career.

That’s what separates the New York trip from everything else. Face to face conversation provides so much more than just a lecture. It’s a conversation. These professionals have the talking points, but they want to be engaged on a deeper level. They don’t want to tell you that you need to work hard or be good at photoshop, they want to tell you what they are interested in and how it helps them be better at their job. They want to help you understand how your interests can be harnessed to land a job.

But they can only do that when we ask good questions.

Matt Wunderlin