Culture?

Over and over, agencies reiterated the word “culture” to us. But, it was strange, because every single agency had a different meaning and use for what culture meant to them. For example, Translation doesn’t just follow cultural trends to help brands become relevant, they help brands thrive in current culture by helping them find their voice and reason. But, other agencies viewed culture and used that meaning in different ways.

Regardless, one of my biggest takeaways from this week was the understanding that keeping up with what is happening in the world, form current news to current memes, is undeniably one of the most important things to know. 

- Hannah Diamond