Affecting Popular Culture
Going in to Saatchi & Saatchi I was excited, interested, but didn’t totally know what to expect. Instantly I was infatuated by their culture, work, and wisdom. They are a large agency but stay true to what they believe in and creating expressive and powerful content that is inspiring. With a motivating agency motto of “Nothing is impossible.” They gave insight to the creative freedom of being a bigger agency and how they can affect the world around us with the quote. “At bigger agencies you have opportunities to change popular culture.” It was an awesome experience to see the thought process on campaigns that have affected culture such the super bowl spot “It’s a tide Ad.”
-Jordan Romania