1. Have interests- Your interests will come in handy. If you love clothes let it be known and your boss will think of you when a fashion brand is a client.
2. Watch people- Multiple people who spoke at agencies said they simply go and watch people, and that leads them to some incredible insights. Yes, use data and speak to people, but also just watch. You never know what you might learn.
3. Be multifaceted- Strategists don’t just find data and write briefs, they help every step of the way. Learn to present, design, and anything else you can think of.

Brendon Maier 5/14/18