NY BP3 - Persistence
In order to be consistent- you must be persistent. With so many influences surrounding us everyday- it takes work to not be swept up in the interests of the masses. You’ve got to be good at filtering out the bullshit in life that doesn’t help you. Because if you don’t, it will slow you down and dilute your work.

Question everything. Not knowing something looks way dumber than asking a simple question. People will respect your pursuit of understanding. But remember too that your personal opinion holds weight so don’t be afraid to share it. Advertising is a place where just about anyone can come up with an insight or cool idea. Just because you are the strategist or media planner, doesn’t mean you can’t have an idea for the execution. The roles are way more fluid in the real world than it is made out to be in our coursework.

Olin Vetterlein 5.14.18