A lot of agencies talked about having a healthy disrespect for AD and having a life outside of the AD bubble. As blossoming AD people, we are taught to immerse ourselves in all things AD. Read trade publications, read AD books, look at portfolios etc. But a lot of agency folks spoke out against that. They stressed how important it is to have a life outside of AD. To have hobbies and interests and not spend all your time reading AD week and combing portfolios. Being your own person and thinker with individual hobbies makes for better work.

Brendon Maier May 13, 2018