If there’s one thing that stood out most throughout the week, it’s that the best work was created through a serious commitment to inclusion and collaboration. This could be achieved through a “flat” creative department, working more closely with strategists throughout the creative process, or simply getting to know and understand the roles of those outside your realm of expertise. The difference in the quality and the cohesiveness of the work shines through in the best way possible, all because of a bit of extra effort and time put into communicating with peers - and that, in my opinion, is how I believe the process should always be.

- Erin Fogerty