“You don’t need that many people in a room to make decisions. You just need the right people.”

Bigger agencies sometimes struggle with “too many cooks in the kitchen” and a dearth of unnecessary meetings around a project. The founders of Joan Creative are trying to build something different.

Joan is relatively new on the agency scene. But in just two years of business, the agency has developed a strong point of view on the value of creativity and how that translates to an agency model.

At Joan, creativity is a mandate. Employees across departments are expected to bring creative ideas and energy to the table. One way the agency builds that culture is with small, efficient teams. As agencies shift and adapt to a changing industry, this leaner, more nimble approach might just pay off.

Rachel Benner

Strategist | rachelbenner.com