As an account manager, when it comes to campaign development, there have been instances where I’ve felt distant from the work that is being created. Often, this feeling bubbles over when I’m caught up in the managerial part of the role, like booking meeting rooms and working on schedules. 

On the first day of our week long trip, Wieden introduced us to their agency by showing us the reel they present to potential new clients. From an account managers perspective, I was curious, where do account managers see their hard work in the reel that is presented? 

It was nice to hear a response to my question from Jamie Robinson, an account manager at Wieden working on Duracell.

What really stuck with me was when Jamie said, “account managers can come up with ideas too.” Everyone else in the room, including art directors, producers, and strategists, nodded their heads in agreement. 

The idea that a position within an agency isn’t entirely siloed restored my confidence in what I do. I am excited to enter the idea industry where camaraderie is a core value. 

- Avery Wright