Change Agencies

We visited a few shops on this trip that didn’t refer to themselves as advertising agencies, but as “change agencies”. Yes, they still do advertising, but they’re also reimagining futures and designing new experiences. These agencies are solving problems and finding innovative solutions, and it’s compelling to see a shift in focus as brands adopt social causes. At one agency, the CCO told us he believes optimism is a global trend. These agencies aim to enact positive social change, and it’s inspiring to see advertising influence culture. It gives me hope that someday I, too, might make the world a little better. 

Sam Coffaro
05.12.18