Translation believes that it is essential to creativity that you are something outside of strat, production, creative, account, or media planning. They want to emphasize that each individual on team can bring their own nerdy/impressive knowledge to the table, because you never know when someone will have an insight about the problem. As a junior, I was taking notes on agency culture and beliefs this whole week. I want a place where I can do my job well but also where I can have open conversations about my own passions. 

I think that learning the hobbies and interests that make people tick is incredibly interesting and it really says a lot about the individual. If all you do is talk about the current problem and ad culture at work, is there room for new, spontaneous creativity? I guess that the open bars in so many of these agencies can help with that. Regardless, I’m going to try to encourage these conversations in future team projects. 

Noah Andrews

5.12.18