hus·tle ˈhəsəl/ verb 

1.
force (someone) to move hurriedly or unceremoniously in a specified direction 

New York City is all about the hustle. I’ve learned from being here in our past few days that if you don’t have it, New York won’t be the place for you. Hustle works in so many ways throughout this industry. Hustle with innovative technology through brand development. Hustle for your client in order to present the best content and strategic planning. I have seen some extremely impressive pieces of work that prove teams individual and collective hustle. I have been especially impressed with the amount of hustle from all of the talented Oregon alumni we have been able to reconnect with. The 72 & Sunny Alumni event proved that great hustle in this city paired with consistent and strong networking can pay off when putting yourself out there and getting your foot in the door. Hustle drives motivation and without it, none of us would be where we have gotten today.

-Katherine James