It’s day four of us being in the city and all I can say is wow. Every agency I have been to has been fantastic. After listening to a number of panelists speak, a common theme that each person has brought up is the consumption of information. To understand what is going on in the world, you have to consume as much information as you can. Whether it’s articles, movies, TV shows, or even just simply just listening to what people have to say, consuming information helps us understand what people are thinking. 

As a strategist, knowing what people are thinking and understanding current trends can help create thoughtful insights. One of the biggest things I have taken away from this trip so far is knowing what it takes in order to create thoughtful insights to help tell compelling stories. 

A quote that stuck with me: 

“Find a narrative grounded in truths that makes sense.” -Joe Panepinto, Jack Morton

Kyle Steffens

5.10.2018