Be curious, consume culture, take risks. We hear this advice all the time, from professors and professionals alike. Today at BBDO, we discussed great pieces of work and the creative process behind it. There’s always pressure in this industry to create the latest and greatest campaign, and it’s sometimes difficult knowing which direction to pursue. But today, we talked about how there are no “right” answers, there are just answers. It’s also worth noting that an idea isn’t copy or art. It’s just an idea. So, keep at it. Collaborate, work hard, and discover new insights – eventually, you’ll find your “right” answer.

Sam Coffaro
05.10.18