Droega 5 and the freedom of Student Life

           Evan Shultz from Droega 5 stands at around 5’9” but his hair makes him seem much taller. Shoulder length and brown underneath a baseball cap, Shultz’ hair and “Metallica” t-shirt combo speaks of a musical knowledge that definitely would have made us friends in high school. He talks about creative fatigue and how in the advertising business, art can suffer from the “Death by 1,000 papercuts.” According to him, this phrase recognizes the slow killing of ideas through the addition of tiny “improvements” that CDs and clients add. He urges us to be free of this killer while we still can. “It blows my mind that college kids don’t create things more” he says. “There is no CD to show it to, there aren’t a host of other people waiting to add their input, if you’re interested in bubble gum, write an ad about bubble gum” he asserts. “Just go!” Talking about student projects, Shultz notices that many times students can lose sight of what projects are supposed to be about in the long run. “Know where a project is supposed to go and don’t lose sight of that” he says.

Caden Bohn