I left 360i with a new approach to the creative brief. YAAAASSS! Great moments in a room filled with strategists talking about strategy, naturally. We were taken through a presentation that demonstrated flow and the storytelling when creating a brief. We got a chance to apply the 360i brief by drafting one for Taylor’s Bar and Rennie’s Landing. The insights and reflection that began to happen were especially satisfying. We sat and had conversations about our experiences and perspectives and seeing how that insight manifests itself in a brief was shockingly eye opening.

-T