If there is anything one should take away from the JWT visit, it was the importance of making yourself indispensable. Brent Choi, CCO of JWT had some tough losses that helped him understand this, and I do not necessarily want to make those mistakes if I can avoid it. Doing solid work is not enough, go further and show investment. Use your ability to do exceeding and abundantly to make yourself even more valuable. He stressed the importance of getting at-bats. Valuable lessons. What was extremely significant to me was JWT’s work for Black Lives Matter. It was inspiring to see an agency devote their time and effort to a cause that not as widely accepted and as controversial as BLM. Their approaches are calculated and always purposeful which is a lesson in itself.
-T