The best quality you can showcase isn’t one that will be featured in a Forbes article anytime soon. It likely won’t be at the top of AdWeek’s list of most important qualities in a candidate. But it really is a quality that can get lost in the hustle and bustle of the world.

Kindness.

In theory, everyone is kind. But we all know what the word theory means. When it comes down to it, it really is critical that we understand what kindness means as well. The advertising industry may be fast-paced and hard to break into, but it is also kind.

The industry is kind if you are kind to begin with. By putting the extra effort in, you can accomplish so much. I can attest to that personally. Even in the craze of Midtown Manhattan, I was able to witness people doing nice things for each other. The world isn’t all that bad if you stop to look around you. Thanks to kindness. There are few things in this world of ours that kindness can’t help.

You can say I’m drinking the Kool-Aid. You can say that nice guys finish last. Everyone has their own beliefs, but I prefer to believe in the power of kindness.

Andrew Greenblatt 5.19.17