It’s no secret that the mortality rate of ideas is sadly high. But, there is hope. A kind alum and now Drogan by the name of Evan Schultz gave some great advice after I asked how he comes up with ideas in a time crunch. He explained that even if an idea that you love doesn’t work for a certain brand, doesn’t mean it can’t be resurrected. He said that he has a whole archive of dead ideas in his brain that he constantly pulls from when he’s stuck. I know it sounds like the simplest strategy, but it’s not. Sometimes when ideas die we feel so discouraged that we just throw them away completely. Evan illuminated the fact that those ideas don’t always have to die, they just have to wait their turn. I liked that. Thanks Evan!!

-Hannah