W + K

We began our journey at one of the best advertising agencies in the world. With the reputation a place like this has, it was important to understand the message they gave to us. Something that resonated with me from the meeting was when they said “What makes us great also makes us difficult to work with.” Sometimes, your creative thoughts and ideas won’t be understood. After the meeting it made me realize that it’s perfectly normal for it to be like that. The prompts were an awesome idea and gave a lot of us students a chance to create great content while on the trip. 

-Andrew Afranji