Watch Out For Me I’m About To Grow

Wieden + Kennedy’s shop set a pretty high bar to kick off the trip. Finally, I was able to see the faces and the process behind the work that captivates so many of us. Love that. Being the sponge that I love to call myself I knew the lessons would come very quickly, and they did. Regarding strategy, Brandon Thornton explained, very clearly, that it is not only about getting the research but also selling it, being nimble and pivoting when it is required or appropriate to do so. I previously believed that by changing the direction of your brief or thought starter you were essentially killing the soul of your project and turns out that is not necessarily the case. (05.08.2017)

-T