Differentiating Factors

Over the course of the week, I was lucky enough to experience nine different agencies. Most were on the larger side, outputting incredible work, with beautiful office spaces. I was asked on multiple occasions to choose a favorite. Each experience was unique, but they were all incredibly insightful. They are the best of the best; I would be lucky to work for any of them. I spoke to a copywriter at McCann who had just recently transferred from Droga5. I asked about differentiating factors between big dog agencies. The insight: each agency has a distinct internal structure that sets them apart. It takes working there to fully understand those differences. 

Allison Pehanick 05.16.17