Chelsea Coleman, Strategist and former duck, dished us some wisdom of 360i’s strategic process.

1.) Research-> “Always the first step,” 360i Suggests doing the 4 C’s research exercise.

        A: Culture B: Category (research about the competitor/industry trends etc.) C: Consumer D. Company

2.) Storytelling-> “We have to be able to define and frame problems and solutions to the audience in ways that are interesting and inspire new ideas”-

3.) Connecting the dots->”We have to have a larger vision for clients that goes beyond just traditional campaigns and thinks long term.”

4.) Making-> “Our job is to push strategies & creative executions to go one step further”

5. Counsel-> Building trust with the team is vital. We must understand everyone on the team’s motivations. Sometimes the strategist needs to be the adult in the room and be blunt with teammates when needed.

-Noah Wilskey