Wieden+Kennedy was kind enough to to spend time creating three separate prompts for our student teams to tackle. The final prompt was to talk about our moment of impact. Whether it was an insight we received, people we talked with, or something we saw on the subway, they wanted to hear about it. Our group went with expressing our takeaways through some haiku poetry. Here are two of mine:

Create what others

call work, but we know better.

We add to culture.

Many can write well.

Only some can match a brand,

And make someone feel.

- Jason Lane