To do anything well, you must find a healthy balance. One recurring balancing act within the creative industry (and life in general) lies between order and chaos. Brandon Thornton, Brand Strategy Director at Wieden+Kennedy NY, mentioned this on the first day of the trip. To be great at what you do, the ability to welcome both order and chaos with open arms is key. Additionally, the ability to create order out of chaos is just as imperative. There are a lot of unknown factors within advertising, making chaos inevitable. Personally, I like a little bit of chaos, as it makes things more interesting. However, walking the tight rope between these two extremes is something I will never stop working on.
- Emily Leclerc