Originally posted by toxic-eunoia

‘Human Truths’ has become a part of our vocabulary and essential to creating great campaigns. So each day I wrote a human truth that reflected that day’s activities and interactions and I hope to continue writing them everyday. Also so one day when I’m working on an account I can pull out my old little black book and say “I have the truth!”

Monday : People like to bond over negative things. “I have too much homework” “I’m so hungover”.

Tuesday : Most people think they’re creative but hate to prove it. 

Wednesday : People like talking about themselves. 

Thursday : Human truths are normally cliche. 

Friday : People care about at least two or more things. 

Saturday : People will eventually get tired of doing the things they love. (aka sorry NY but goodbye). 

Best, Tylynn Burns.