In and of itself, advertising is a service industry. The work, the clients, the agencies; it’s all about the people. It’s about creating content that makes brands and people better and refined.

After spending time in one of the most inspirational cities in the world, and talking with some of the most talented people within the industry, I’ve come to learn that inspiration doesn’t necessarily come from place, but from the people that you choose to surround yourself with. The long lasting network that the SOJC provides, and the friendships that I’ve created within the past two years are what makes me excited to be entering the advertising industry. The talent and growth that I’ve seen from some of my colleagues this week is what motivates me to create my best work. The people are what make doing this crazy thing that we call “advertising” completely worth it.

-kevin camacho

05.14.17