Being surrounded my 100 motivated and eager people was truly inspiring. Each student approached this trip as a business trip. We came in open minded, ready to learn from professionals in the advertising industry, and eager to ask questions. There was never a moment when I questioned why I was here or why someone else was here. We all brought our own unique traits and skills to the group. With a combination of account, strategy, copywriting, design and media planning, I 100% believe that we could start are own agency. With the ambition, hard work and dedication to our crafts I know everyone who attended this trip will be successful. It was proven through the questions asked, curiosity for each agency and the love of advertising. Maybe not everyone was able to visit their favorite agency but I know we all learned a lot from this trip and it changed our perspective of advertising. Being able to speak with alumni in the industry and visit real agencies was an experience that most students are fortunate to have.
Two Up,
Zach Cross