Separating the real from the fake can sometimes be a blurred line. This is a term that is often said but rarely carried out. One of the major take away I’ve gotten from the agency visits this week is to always keep your work authentic. Our job is to sculpt the culture in which we live in, this drives the cultural shifts that happen in our society. Keeping work authentic is keeping our society fresh, relevant and in tune within the culture we live in. Producing work that is out of touch or irrelevant stalls our society from expanding.

–Justice McCree