Pushing Culture

I walked away from my Translation visit with a new perspective on advertising. Translation is an agency that isn’t in the business of being traditional. Translation is putting out quality work that is always pushing and driving the culture we live in today. They hire diverse minds who put their different cultural backgrounds and experiences into their work. They stressed the importance of starting with a small idea that pulls on natural human emotions and then expand upon that adding layers to the work. Being an African American male, it was inspiring to see an agency with such diversity, in a industry where that’s something you typically don’t see. Leaving the visit I was not only inspired, but genuinely excited to start working in this industry and to bring my cultural background along with me.