AKQA

I have so many things I want to say about this place. They are insanely smart, kind, and amazing. (As are other places, duh.) At AKQA, we were given 30 minutes to come up with a partnership between two brands for a digital experience about the arts due to the funding be cut. 

This simple exercise gave us the ability to show our process of thinking as well as how creative our school is. While both teams pitched something about travel, both teams had completely different takes on the brief that both blew away the panel that came in to see us today. 

AKQA relies on authentic, truthful understanding of their brands and want to be smart. They say “it doesn’t need to be cool.” They foster relationships between brands to harvest and make real connections to keep clients for years rather than just to work on a specific campaign. Their symbiotic approach to collaboration is innovative and they feel everyone has a valid opinion at face value for any piece of work.

I was honestly blown away by them. If you want some contacts there to connect, feel free to buzz me–we got a LIST. 

James McAndrew 05.09.2017