Definition:

 1.  Quick and light in movement; moving with ease; agile

2.   Quick to understand, think, devise, etc.

3.   Cleverly contrived

At Wieden + Kennedy there was an array of knowledge coming from our gracious hosts, but the two words that stood out were: “Be nimble”. It stuck with me, and ever since I have been replaying those two words in my mind. I wanted to dissect the meaning of nimble and what it truly means to be nimble in the advertising world, my conclusion is that you are quick on your feet, and you are adaptable. You adapt because you have no other option, you can insert yourself into any situation and find your way out with a clever solution. Efficient problem solving is about being nimble. Kendrick Lamar would say be humble, sit down. But, Wieden + Kennedy would say, be nimble, solve problems.

Alyssa Blackman