I’m still thinking about the great work our group saw at Wieden and Kennedy New York this morning. Teared up at a bit at a W+K Amsterdam spot for Nike Russia, laughed out loud at some great OOH ads for Spotify, and really started thinking about an emerging social media platform– live video.

In their Bud Light x Lady Gaga Dive Bar Tour campaign, WKNY helped Lady Gaga launch her newest album by staging performances in surprise, intimate venues all around the country and broadcasting it all live on Facebook. The campaign was incredibly successful and garnered millions of social and PR impressions.

Brands are just beginning to get creative with live social video and I’m always on the lookout for successful approaches. Here, WKNY leveraged Gaga’s massive “stan” following – a culture that thrives on Twitter – and brought it onto a new platform to promote her album and Bud Light. Definitely taking note of that insight and its success. 

Huge, huge thanks to WKNY! What an incredible privilege.

Rachel Benner 05.08.2017.