Branding your voice
A take away from night zero and day one:
Be true to your own voice when you are pitching to a client. You don’t need to pretend you are something that you’re not. Clients are going to be able to see right through your pitch if you don’t act/talk like yourself or even believe in what you’re pitching. It is important that you establish your own voice and let that be your guide through your work. When you’re pitching to a client bring everything to the table. If you’re pitching about beer and you have worked in a brewery before, then use that to your advantage, let them know that you have experience in the field and that this is why they should listen to your ideas. As Tom always says its not about the what, it’s about the why. Now that you have established your voice, use it to provoke conversation
Cheers,
Tyler