The last time I visited New York City, I was sixteen years old and deep in what I now refer to as my “theatre kid days.” For six days of spring break, I joined a horde of other exuberant and theatrical adolescents for just about every tourist-y activity you can imagine.  Six days of inside jokes, sore feet and show business: the best kind of chaos. 

Four years later, I’m looking forward to a very different kind of trip. I know that at times New York will still feel like a thrilling, chaotic blur, but I’m going to challenge myself to look for something more. With each agency visit, stunning view, and unexpected experience, I’ll challenge myself to distill the chaos into something worth remembering: a takeaway, if you will. I hope this blog will be a place where I can share those lessons on professional advertising, city culture and life.

With the energy of a theatre kid and the focus of a strategist, I’m ready to pack my bags. Here we go!

Rachel Benner

04.30.17