Work Clothes.

I grew up in Hanford, California where people wear their blue collars.
Then I moved to Lake Oswego, Oregon where white collars dominate.
College in Eugene required tie-dye, a mix of both relaxation and passion.

New York has bits and pieces of these work types. Or so I’ve been told. My only experience with the East Coast is Florida, which doesn’t really count. 

This leads me to question how I should dress. That, and the potential weather we will be experiencing while there. I’ve been told to dress for long walks, so athletic shoes, but what about pit stains? It would be bold for me to change shirts in a lobby, but maybe it’ll make me stand out. 

Mac Mullen

It’s finally starting to hit me…

Now that i’m starting to finalize coffee and lunch meetings with connections I have made along my journey in the SOJC, as well as connects of my network, I feel this intoxicating feeling in my stomach. Maybe some of it’s from all the coffee I’ve had, but mainly I feel as if this trip is the culmination of all the hard work and effort that I’ve made to get here. Of course, it goes without saying that it’s not just me, but all of us, whether I have collaborated with some of you, learned from your wisdom or have just seen your name on the NYC page, we are all colleagues representing the University of Oregon’s esteemed Advertising program. I look at this once-in-a-lifetime opportunity as a means for us to prove ourselves to some of the greatest agencies and work cultures in the world. Not only that, but also a chance to prove all of the countless hours of hard work put in at the SOJC (and outside of it) to get here. The fact that in the span of ONE week we will have the chance to visit places like W+K, Radical Media and Facebook, blows my mind. We are so fortunate for this and I cannot wait to make the most of this trip. I’m so excited to see and hear from some of the industry’s best, as well explore and learn from the people and culture of the greatest city in the world. 

Signed,

Noah Wilskey

PRE

In my 20 years of life, I have never stepped foot on the east coast of this country let alone New York. The big concrete jungle both scares and excites me. Before I step foot into the city I have 10 presumptions that NY is….

1. A land where water either costs $5 or $15 if its filtered and imported from heaven.
2. Where the rats carry around canes and sing Sinatra tunes.
3. A place where smiles don’t exist.
4. Where I’ll hear Alicia Keys belting “New York,” as I get off the plane while Jay Z raps along.
5. The birthplace of culture and tradition.
6. A place where I’ll stick out like a sore thumb with my hand-me-down baseball cap and old navy jeans when  juxtaposed alongside all that Prada, Gucci and Louis V.
7. Where the people are motivated by inspiration.
8. Where I’ll get lost and chased throughout the city like Kevin McCallister.
9. A place where the foods are from vibrant cultures that will cause the taste buds on my tongue to salivate immensely, firing my brain cells, triggering my body to explode into a jitter.
10. The focal point of cultural revolution but also tradition.

Are these the city’s stereotypes or actual reputation? We’ll have to find out. 

David Choe

05.01.2017

• #uonyc2017
• #uocreativestrat

Awaiting Growth

It’s stunning how much you learn about yourself when you are taken out of you ordinary environment. Perhaps this is why travelling can be equally exhausting as it is exciting. To me, this sensation is similar to the feeling of growing pains. Each day of new discovery is stretching you just a little bit more than the day before. Yet, this is precisely why travel, to me, is the ultimate learning experience. Entering a new culture drives you to understand the unfamiliar and to think about how things are and can be done differently. As I wonder about and anticipate this trip, I am the most excited to see how experiencing the culture of New York will grow me, how it will stretch me and ultimately how it will change me.  

Kenzie Backous

Big City Bright Lights

I have never been to New York, but I have always seen it as the big city with the bright lights. The place where the BIG business takes place. The birth place of hip-hop and cultural epicenter of the world. So many thoughts running through my mind, so much curiosity, so much excitement. A long way away from Vallejo, Ca thats for sure. CC Sabathia my hometown hero now calls  it home so how bad can it be? Ever since he signed that contract, I have always wanted the chance to network with business minded individuals in New York. The opportunity has presented itself and I couldn’t be more excited.

-Isaiah Patton

Pre-Med to Ad

Carrie Bradshaw may have said it best, “So maybe it won’t look like you thought it would in high school, but it’s important to remember that love is possible. Anything is possible. This is New York.”

Four years ago, I was a biochemistry major on the track to becoming a plastic surgeon. Today, I am an ad major, computer science minor and off to discover the tech industry after graduation. 

(But first I need to pack and it doesn’t help that my floor is currently not visible…) 

So yes, Carrie, it absolutely does not look like I thought it would in high school and I guess *anything* really is possible.

To you, New York, I look forward to our reunion and seeing you through a lens other than my awkward middle school self. There is so much opportunity, innovation, creativity, magic and well, concrete for us to explore.

See you soon!

Hailey Geller, Media Planner
5.1.17

The Concrete Jungle.

The jungle is where life happens, you can eat//be eaten. But, here’s my classified NYC Trip Survival Guide for your pleasure [Shouts to Cookie + Ned].

I.) Always Carry A Backpack.

Trust me, this may seem like a “duh” but, you’d rather carry something on your back opposed to your hands.

II.) Always Carry A Water.

It gets pretty humid + warm in the jungle, sometimes Rain Forrest humid. Seeing how we don't have gills you may want to drink water since you can’t breathe it.

III.) Use The Restroom *IF Possible.

Remember when moms use to ask “Do you have to pee?” + you’d say no? Well, think of it like that. GO A N Y W A Y! Bathrooms are the rarest treasure in the jungle.

IV.) Don't Take Anybody’s Mixtape!

Period. Stranger danger.

V.) Always Carry Your Harddrive.

Always carry your mixtape! Even if you don’t have your laptop, always have your hard drive in your bag so you can !SecureTheBag!

[Side Bars]

Carry your Metro Card–> Uber if needed(this may be expensive)

Oh, + if you’re lost work your way back to Grand Central Station(Safe Haven) You’ll be safe + the hotel is directly outside.

Now, your are no longer a cub. Go hunt, + always feed your siblings. Remember in our Pride #EverybodyEats

– Chan.