Thanks for sharing, Shareablee
What seems like a while ago, Tuesday to be exact, I got the opportunity to visit Shareablee. This start up is a social and audience intelligence platform that provides actionable creative insight, and cross platform measurement and benchmarking. Thinking back to this visit only makes me smile as the office was filled with the nerdiest, most passionate people I had the pleasure to meet with the entire trip. Their love for data and analytics combined with their excitement for their clients they worked with is why this company has become so so successful. It was refreshing.
With the crazyness of this trip I found I had little time to check my social media platforms constantly but when I came home and found myself spending too much time on Instagram, I couldn’t help but think our every move on social media is accounted for. Its creepy I know, but to think there are people out there like the minds behind shareablee who created a way to view and track this (even Facebook is into them), that amazes me.
- Gabi Deckelman
An Eulogy to Account Management
Where do I even start? Account Management, you have showed me that even the smartest people in the room need guidance. When conference rooms got dark, you were the light. You made sure decks were always on deck and that calendar timeline was always in check. You could turn a house into a home, Google Drive was your throne. A few short years ago you met your soulmate Tylynn and she was everything to you. You cried, you thrived, you reserved room 332, nobody meant more to her than you.
But sadly New York got the best of you and introduced Tylynn to a new path. A path where she can make the world of advertising accessible to all. A path where she can tunnel her people skills into her career. A path where she can build the strongest teams within the strongest agencies. So Account Management thank you for showing her the light and allowing her to explore recruiting. You may be gone, but you will always be a part of her.
Tylynn Burns
#truth
You don’t have to have shit figured out; perspective from a 5 year grad.
At this point in time last year, I was at a point of major doubt and uncertainty in regards to where I was going in my career path. All of my friends were graduating, most with jobs and career paths established. I understand that this is the biggest and most stressful moment when it comes to transitioning from student to employee. I’m here to reassure you that not having your career path figured out is COMPLETELY OKAY. Believe me, I have friends who had absolutely no idea as to what they were doing with their lives at this point in time. Imagine how I felt, seeing all of the people my age graduate and go on to bigger and better things; all while I still had 36 credits to complete.
Regardless of the doubts, I found that this was also one of the most exciting moments of my life. Being in the unknown is one of the greatest moments you can experience in life; you’re not sure of anything that is happening around you, yet you are willing to dive towards any opportunity. These moments of doubt are when you grow and learn most, embrace them. Gravitate towards the things that personally inspire you and make you tick. As a college student, you already know what it is like to get by with the least amount of resources possible. Carry that minimalist mindset with you and nothing will seem impossible.
Walk confidently in your shoes, because no one will do it as well as you. Know yourself and hone in on your strengths. Broadcast them to the world and soon enough things will come your way. Take it from me, a 5th year who had no clue as to what he was doing, I somehow managed to land an internship at the 72 and Sunny agency this summer. Things will work out in your favor as long as you are willing to ignore the voice inside your head that limits you. Nothing is impossible so embrace the doubt you feel right now and manifest your vision of success through hard work, self promotion and networking. Be your biggest fan. That is all.
Esty_thedude
The Connections Will Follow You
A week full of inspiration and networking in NYC has come and gone. Some of the 108 Ducks have returned to Eugene knowing that they’ll be back in New York within weeks to start an internship or job. Others don’t have their New York job yet, but know that NYC is their place! And finally, there’s others who aren’t sure or know that New York isn’t the place they’re meant to be. All of these realizations are powerful, and we’ll all end up somewhere great. But, the connections we made through networking this week are important for all of us.
I’m a junior and have a position as a creative intern lined up at an agency in Phoenix this summer. However, I left for New York City with the intention to learn about the city and agency life. I was prepared, with questions and business cards, to talk with professionals about their experiences. I learned so much from the professionals I talked to and my LinkedIn network expanded enormously.
They say that the advertising industry is a small family. I can imagine talking with the people I met this week months and years after completing this trip. At some point, they’ll be able to help me and I’ll return the kindness by helping them. Whether I end up in NYC after graduating or not, I hope to maintain relationships with the special people I met this week.
Sure, the New York City lights will inspire you, but I think that the people inspire me more.
Emily Foster
05.14.17
Ode to Those in SOJC Ad
I don’t mean to toot everyone’s horn, but you guys have something going for you.
You’re bright, you’re creative, you’re a question mark because I still haven’t figured you out.
You ask thoughtful questions and listen to the responses.
We’re pain in the asses because we’re loud and many but our varied personalities are better than stagnation.
This week, the air was filled with the energy of people who love what they do and others took notice.
Familiar faces became friends, and I feel lucky for it. With every fiber of gratitude I posses, thank you everyone.
You guys rule.
Mary Beth Carroll
It’s all about the people
I like to think of us media people as the hidden gems of advertising.
It’s not that often that you find someone so genuinely interested in people– the things they wear, the things they do, and the trends they follow so much that they would want to make a job out of it.
And then there’s me…
Media was just the right amount of creativity, “math” & data analytics, Facebook stalking and pop culture to always keep me interested and on my toes.
The second I walked through the door at Horizon Media, I knew they had something special. Their love for their clients, employees and mission to create meaningful relationships was inspiring and refreshing.
Here are some takeaways from my visit at Horizon, I hope you find them inspiring as well-
* “It’s not all about the awards”
* Find out the clients needs and make a recommendation
* Have a work life balance; but still work hard & play hard
* Look around you and forward
* Know your interests and pursue them
* Don’t jump at the first job offer
Huge thank you again to Horizon for the hospitality, honest advice and a fresh take on advertising + the crazy world of media.
Cheers,
Hailey Geller
5.14.17
Just be you.
The best filtering system when sorting out where you would work or who you would work with, is being unapologetically yourself. Usually when someone tells the story of getting a job they say, “It’s about who you know”. This is proven to be true many times over, but knowing someone means not burning bridges and making human connections. Again, based on being yourself. In this industry, people often try to match a style or “fit in”. Sometimes it’s about opposites attracting— bringing a fresh/different perspective and having confidence in yourself that inspires others to do the same. You’re not always going to say the perfect thing, make everyone happy, or find your agency-match. BUT you’re gonna be a lot happier & honest. A lot of people I talked to that are working in agencies spoke to this point.
I know, I know, so much easier said than done. But it’s something to practice.
Stay stoked.
-Spencer Crain
C O N N E C T I V I T Y
NYC Creative Week was a week for growth, and indispensable wisdom. By far the most valuable lesson I learned was the humble, simple truths found in human connectivity. We are entering an industry that values human truths and connection. BS is easily revealed. Looking up to value eye to eye connection is powerful, humbling, and telling of genuine nature in a person or thought.
A special piece of wisdom given to me by Shannon McGlothin was: “Whoever cares the most wins.” Caring about the big idea in connection with humanity is a force weaved throughout good advertising, that separates an ad from a movement. Matt Eastwood reiterated Shannon’s wisdom by saying: “Passion trumps talent.”
My reiteration - Care to be humble and genuinely connected.
-Stephanie Hastings