SPM 665. Digital Connections. 3 Credits.
This course focuses on the digital landscape of connecting with consumers and covers a range of topics including omni-channel marketing, Artificial Intelligence, and the metaverse. We’ll look at their applications in sports product business and marketing, and workshop how to leverage them effectively to drive growth and innovation. Through three phases - Strategy, Channels, and Future Tech - you'll gain insights into the evolving digital landscape, empowering growth and innovation in sports product business and marketing.