SPM 627. Sports Product Management and Merchandising. 3 Credits.
Core principles of product creation and merchandising from concept and ideation to delivery of product to retail and consumer. Translate athlete and consumer insights into solutions.
Core principles of product creation and merchandising from concept and ideation to delivery of product to retail and consumer. Translate athlete and consumer insights into solutions.
Print this page.
This PDF contains full 2026-2027 Catalog information