MKTG 468. Marketing, Sustainability, and Ethics. 4 Credits.
This course focuses on sustainable marketing, broadly defined. We will define sustainability as any Environmental, Societal, or Governance (ESG) issue that affects the long-term outcomes of consumers, employees, the planet, and/or society. Students in this course will learn to develop sustainable marketing strategies in the process of evaluating firm behavior and predicting consumer and company behaviors that may serve as barrier to sustainable consumption.
Requisites: Prereq: one from MGMT 250, BA 317, MKTG 311.