MKTG 435. Consumer Behavior. 4 Credits.
Applications of social science concepts to the understanding of consumers and to the optimal delivery of products and services.
Requisites: Prereq: MKTG 311.
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Global Studies (BA/BS)
https://catalog.uoregon.edu/arts-sciences/school-global-studies-languages/global-studies/ug-global-studies/...Economy MKTG 311 Marketing Management MKTG 420 Marketing Communications MKTG 435 Consumer Behavior MKTG 470...