MKTG 311H. Marketing Management. 4 Credits.
Explores marketing strategy and tactics for profit and nonprofit organizations including start-ups and global firms. Uses cases and projects; requires intense student participation. Students cannot receive credit for both MKTG 311 and MKTG 311H.
Requisites: Prereq: BA 101Z, BA 169Z, BA 211Z, STAT 243Z.
Equivalent to: MKTG 311