MKTG 311. Marketing Management. 4 Credits.
Product, price, promotion, and distribution decisions in consumer and industrial markets. Market segmentation, product positioning for goods and services. Marketing strategy and management. Product life cycles. Students cannot receive credit for both MKTG 311 and MKTG 311H.
Requisites: Prereq: BA 101Z, BA 169Z, BA 211Z, STAT 243Z.
Equivalent to: MKTG 311H