JCOM 668. Immersive Marketing in Communication. 4 Credits.
This course was created to help students begin to put immersive media in the context of marketing communications. It helps them begin to put strategy into the framework of immersive media as platforms for advertising, events, sales, and community building. Learn to develop a framework for building immersive media marketing strategies. Specific topics include leveraging augmented reality (AR), virtual reality (VR), extended reality (XR), or mixed reality (MR) to meet branding and marketing objectives.