JCOM 664. Foundations in Immersive Media. 4 Credits.
In this course, students will explore the uses of social virtual worlds as well as augmented and virtual reality through the strategic lens of communications (marketing, advertising, branding) and community building. Students will investigate the attributes of the technologies that create both opportunities and barriers to successful communication. Students will critically examine current case examples to determine possible use cases. Ultimately, students will develop a proposal for an issue or organization that uses mediated reality to engage audiences for strategic outcomes, recognizing limitations with recommendations to overcome those limitations.