JCOM 576. Social Media Strategies. 4 Credits.
This course focuses on social media research, analysis and planning. It is designed to build on students’ existing foundation of the “how to” of specifics tools (how to publish content) and to help students understand the why and when of social media for the purpose of building relationships and creating conversations with stakeholders and key audiences. This is accomplished through a focus on external and internal research, culminating in a strategic social plan for a client organization.