JCOM 470. Strategic Communications Research Methods. 4 Credits.
This course is designed to provide you with an understanding of common research methods used in public relations and advertising when developing, implementing, and evaluating a strategic campaign. The class emphasizes real world applications.
Requisites: Prereq: JCOM 311 or JCOM 330 or JCOM 350 or JCOM 370 or J 342 or J 350.