JCOM 461. Advertising Campaigns. 4 Credits.
Seniors work in teams to produce a comprehensive campaign involving every aspect of advertising, ranging from market research through creative and media strategy formulation to execution. The collaborative teamwork is based on expertise and practice in industry. Journalism: advertising majors only.
Requisites: Prereq: Recommended - JCOM 350; two courses from JCOM 351, 352, 353, 354, 355, 356, 357, 358, 359, 360, 361; two courses from JCOM 454, 455, 456, 457, 458, 459, 460; one course from either list.