JCOM 457. Sports Brand Strategy. 4 Credits.
Bridges concepts of business and creative strategy to understand the process of building compelling brands in the context of sport. Representing a multi-billion-dollar industry, sport provides a unique platform to study how strong brands are developed, positioned, and brought to life in creative ways.
Requisites: Prereq: JCOM 311 or JCOM 330 or JCOM 350 or JCOM 370 or J 342.